Saturday, July 08, 2006
Alias/Wavefront Drives Global Automotive Design Innovation Forward for General Motors, BMW and Others
In an increasingly competitive marketplace, Alias/Wavefront(TM), a Silicon Graphics (SGI) (NYSE:SGI) company, is playing a pivotal role in the evolution of the automotive industry.
Over the last 10 years, this industry has experienced significant change and with each manufacturer looking to gain even the smallest competitive edge, car companies are increasingly turning to technology to help shape both the future direction of their business, as well as the actual look and feel of the cars produced.
Alias/Wavefront, a leader in 3D software for the design and entertainment markets, has been at the forefront of this shift as the use of its AutoStudio(TM) software continues to revolutionize the automotive design and marketing processes with every major automotive manufacturer in the world, including General Motors(R), BMW(R), The Ford Motor Company(R), Honda(R), Toyota(R), and Daimler Chrysler, among others.
Speeding to Market through Team Integration
Alias(R) AutoStudio serves as the software tool kit for companies adopting a digital design process in the early stages of concept car development. Whereas companies once spent years using drawing boards and clay modeling to create and simulate auto prototypes, manufacturers now combine traditional tools with the use of advanced technology like AutoStudio software to speed up the process and funnel the ideation and creative design process from designer to modeler to engineer. With the average time-to-market rate (conception to production) dropping from between five to seven years to between 24-36 months over the last 10 years, automotive manufacturers are benefiting in many ways from a shortened production cycle.
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