Monday, August 07, 2006
CentrPort Executives and Customer General Motors to Speak at DM Days New York
Sessions Will Address Benefits and Real-World Implementations
of Interactive Multi-Channel Marketing Strategies
CentrPort Inc., a leading provider of outsourced e-business marketing solutions to Fortune 500 companies, announced today that company executives will speak at the DM Days New York event sponsored by the Direct Marketing Association. The presentations delivered by CentrPort executives and one of CentrPort's customers, General Motors, will highlight trends in online marketing, including the latest developments in integrated multi-channel marketing analytics and messaging, as well as approaches taken to more intelligently leverage and optimize online marketing strategies and infrastructure. The DM Days New York event will be held June 2-4, 2003 at the Jacob K. Javits Convention Center in New York City.
On Monday, June 2, 2003 at 10:20 a.m., Art Melville, senior vice president of application strategy for CentrPort, will co-present a customer case study session with Gary Beck, director of CRM Strategy for General Motors. The session entitled, "GM Drives Interactive Marketing Results: A Case Study," will focus on how large organizations like General Motors can drive greater return-on-investment (ROI) from existing online marketing systems while better acquiring, retaining and growing customers. Melville and Beck will demonstrate how organizations can better integrate, measure and optimize multi-channel marketing strategies across all divisions and brands.
On Wednesday, June 4, 2003 at 11:25 a.m., CentrPort's vice president of consulting services, Bill Badeau, will participate in an executive roundtable entitled, "Multi-Channel Marketing in the Digital Future...Marketing Strategies For 2003," along with several other industry visionaries from America Online and Gevalia-Kraft Foods. The discussion will focus on how marketers can successfully communicate dynamic messaging that is accountable and relevant, and outline how leading marketers can effectively invest their media dollars to achieve constant performance from their marketing efforts.
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