Motors & Drives Information

Advanced Workflow Allows Users to Define, Automate and Execute

Business Processes in Sales, Marketing and Customer Service areas

Entellium , a provider of hosted sales, customer service and marketing automation products, today announced second generation hosted-CRM that delivers the first enterprise-level workflow to the mid and SMB market (and departments within an enterprise). With it, non-technical business users for the first time can easily define their business processes in terms of work queues, routing, electronic forms, business rules, collaborative tasking, workload thresholds and distribution, as well as alerts and notifications, which are then executed by entellium's embedded workflow process engine.

It also measures processes as they execute, providing the information necessary to understand how each element of a business process is performing, and how it could be improved.

According to Entellium, workflow-enabled CRM products that require engineers to implement or program their workflow system, or those that are added later via 3rd-party integration are less robust and present a backward step for customers. In a second generation hosted-CRM environment, it is the business user who is able to configure the workflow simply using a web based point and click interface.

Put simply, second generation hosted CRM is CRM with true workflow built-in to the heart of the application, but importantly is designed to be managed by business managers and not specialist engineers.

Paul Johnston, chief executive officer at Entellium said: "Workflow must reside at the heart of a hosted-CRM solution. The Workflow engine should automate business processes through which documents, information or tasks are passed from one participant to another according to the business rules you set for your company and ensure that the correct sequences of steps are followed."

Entellium creates a workflow "process within a process," by first mapping business processes to define all of the manual and automatic internal processes of your company, i.e., setting your business rules according to the requirements of your sales or customer service departments.

# posted by Medical Information : 3:52 AM