Tuesday, August 22, 2006
Experts from Prudential, General Motors, Lucent Technologies and GTE to Discuss Driving Growth and Profit with Cutting-Edge Sales Technology and Strat
World-class companies recognize the importance of implementing sales technologies to improve sales force effectiveness, increase efficiency, strengthen customer relationships and drive revenue.
&uot;The strength of a company's ability to understand and respond to changes in customer needs and expectations ensures that it will maintain its competitive advantage in today's changing marketplace,&uot; said Chris Bogan, President and CEO of Best Practices, LLC, a leader in the field of benchmarking and process improvement. Best Practices, LLC and GTE will host the Winter Meeting of the Global Benchmarking Council (GBC), March 1-3 at the Omni Dallas Park West and GTE Solutions Center in Dallas, TX. &uot;This session will provide an insightful review of world-class sales technologies and initiatives at all levels. Increasingly, companies are required to change the way the sales force conducts business to maintain customer satisfaction and to compete effectively,&uot; Bogan said.
Prudential Insurance embarked on a $100-million laptop initiative for their 12,000 field associates. &uot;LaunchPad&uot; has streamlined the process of writing policies, increased agent efficiency and productivity and enabled Prudential to enhance customer service. With their laptop computers, each agent now has access to sales illustration software, a client management system, marketing materials, needs analysis software and e-mail capability. The LaunchPad management team designed and implemented one of the largest technology rollouts in the history of the financial services industry, using lessons learned from similar initiatives. As a result, their sales force is now fully automated and provides world-class financial advice and products to their customers. Learn how Prudential developed and implemented its leading sales force automation (SFA) strategy. Join one of Prudential's SFA experts at the Winter Meeting of the Global Benchmarking Council as she discusses &uot;Prudential's LaunchPad Program: Launching Our Sales Force into the New Millennium.&uot;
Embedded in every great sales strategy is a systematic approach to managing the customer relationship. Lucent Technologies realizes the important connection between world-class sales and customer management. Hear about Lucent's strategy to drives sales with effective customer relationship management at the Winter Meeting of the Global Benchmarking Council, March 1-3.
General Motors' AC Delco sales force continues to grow following the company's decision to service a comprehensive product base. Learn how AC Delco has implemented innovative training programs to integrate an increasingly diverse sales force while providing added value to the customers they serve.
Sales executives at GTE continue to implement advanced initiatives intended to maintain the sales force's competitive edge and sales continue to rise at GTE. Join GBC members and guests in Dallas, as a GTE sales expert shares GTE's sales strategies and lessons learned. GTE will host the Winter Meeting of the Global Benchmarking Council at the GTE Solutions Center in Dallas, TX, March 1-3.
Drawn by discussions of Creating Profit with Cutting-Edge Sales Technology, Driving Growth through Marketing Excellence and Best Practices Benchmarking, Global Benchmarking Council members and guests will gather in Dallas, TX to trade insights and implementation solutions through detailed presentations, success sharing, management roundtables, knowledge exchanges and informal conversations. This quarter, members and guests will also examine actual benchmarking case studies from leading companies in the areas of customer service and call center excellence. Attendees will participate in interactive presentations from Hewlett-Packard, Lucent Technologies, General Motors, GTE, Prudential, Georgia-Pacific and Best Practices, LLC as well as share in the collective experience of member organizations including Cisco Systems, Dell, Pfizer, AT&, Johnson &Johnson, Sprint, USAA, Lucent, DuPont, Bell Atlantic, General Motors, GTE and Pfizer Pharmaceuticals.
The Global Benchmarking Council (GBC) was launched in 1998 by Best Practices, LLC, a Chapel Hill, NC research firm, in collaboration with founding members such as GTE, Sprint, DuPont, and AT&. Membership in the GBC is crafted to transform colleagues into partners and friends. The Council's size fosters substantive knowledge sharing. In addition to a year-round network of fellow corporate innovators and benchmarking thought leaders and attendance at quarterly council meetings, GBC members enjoy numerous benefits: preferential discounts on the Best Practices Online Database(c) and Best Practices Benchmarking Reports(c); invitations to participate in leading-edge benchmarking studies, free of charge; and monthly Best Practice Spotlights. Online resources include a library of data resources, a comprehensive directory to facilitate benchmarking between members, and research links, as well as electronic meeting reports and speaker presentations - all housed on a customized Select Page. To join or to receive more information about the benefits of membership in the Global Benchmarking Council, please visit the GBC website at or call Rachel Porter at 919-403-0251 Ext. 225.
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