Monday, August 14, 2006
Leading Automotive Manufacturers Shift Into High Gear With SAP Solutions to Meet Global Industry Demands; mySAP Automotive Drives Better Business Proc
SAP AG (NYSE:SAP) today announced that over 30 of the world's most formidable original equipment manufacturers (OEMs) -- including the BMW Group, DaimlerChrysler, Porsche AG, Renault and Nissan and Rolls-Royce and Bentley Motors -- are among the growing number of vehicle manufacturers implementing the mySAP(TM) Automotive solution to speed product development, drive product assembly, steer product delivery to dealers and customers, and otherwise beat the challenges of the global automotive industry.
To streamline supply chain processes, reduce order cycle time, support supplier relationship management, and link customer and vehicle life-cycle management, the companies are utilizing a wide variety of mySAP.com(R) solutions in conjunction with mySAP Automotive, including mySAP(TM) Supply Chain Management (mySAP SCM), mySAP(TM) E-Procurement, mySAP(TM) Product Lifecycle Management (mySAP PLM) and mySAP(TM) Customer Relationship Management (mySAP CRM).
Because the automotive market faces the twin challenges of increased competition and fluctuating demand, the mySAP Automotive solution offers an integrated data platform that provides industry-specific functionality. A tight level of process integration between customer relationship management and supply chain management solutions is critical for automotive companies to carry out effective vehicle reservation planning and support customer-driven automotive business models, including build-to-order, locate-to-order and even engineer-to-order models. Collaboration among suppliers, OEMs, dealers and customers is essential. Automotive manufacturers must closely manage multiple suppliers and partners to ensure that the correct systems and components are delivered where and when they are needed. The Integrated Product and Process Engineering functionality within mySAP Automotive provides one common data structure that integrates product and process engineering, and ties it seamlessly into manufacturing and sales processes for automotive companies.
Automotive Companies Benefit From mySAP.com Solutions
To change the paradigm in its spare parts distribution channel to enhance customer satisfaction and retention, Porsche implemented the mySAP SCM solution of mySAP Automotive, thereby ensuring timely and demand-driven availability of spare parts at the dealer site.
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