Thursday, September 28, 2006
ABB mean to capture 20% of LV AC drives market
ABB is on course to capture 20% of the UK market for low voltage AC drives in 2005, according to Steve Ruddell, head of the company's UK drives and motors division.
ABB is on course to capture 20% of the UK market for low voltage AC drives in 2005, according to Steve Ruddell, head of the company's UK drives and motors division. Ruddell, who took control of the drives business a year ago, to add to his responsibilities for motors, was charged at the time of his appointment with growing both businesses at the rate of 10% a year. Much of ABB's expansion in the AC drives market is due to its success in HVAC, where the company is making great strides with a tailor-made product for this industry and a newly established network of distributors.
Together with smaller increases in other market segments, this has led to a 67% increase in factory output of drives up to 110kW over the past year.
In the motors market, ABB is selling on a quality message, highlighting to customers that high quality motors cost far less than their low cost counterparts over the course of the life cycle.
The strategy here is not to become drawn into a price war: 'The struggle for market share going on in the UK LV motors market right now has brought price levels that are unsustainable,' Ruddell says.
Ruddell believes the current price war in the motors market will backfire and that the losers will be end users who opted for cheap motors which will ultimately prove to be an expensive choice.
The increasing prices of copper and steel mean that some manufacturers selling motors at rock bottom prices are barely covering their production costs.
'If a motor manufacturer goes under because it has been selling too cheaply, its OEM customers are faced with increased costs,' says Ruddell.
'They will not be able to get motors elsewhere for the same price and so will only be able to fulfill their outstanding orders at a loss'.
'What end-users must realise is that lower quality motors will end up costing them money - in wasted energy, in downtime and the cost of replacement when those cheap motors fail.' ABB is also trying to spread the energy-saving benefits of efficient motors and drives by telling financial directors of the advantages they can bring.
'Financial Directors are often reluctant to fund energy saving schemes, yet with the cost of electricity climbing by as much as 30% a year, cutting the energy bill is becoming a highly profitable option.' Ruddell believes there is still much scope for growth in the drives market, with many potential customers still to be converted to the major benefits that variable speed drives and energy efficient motors can being to a business. Request free introductory details about products from ABB Automation Technologies (Drives and Motors)....
ABB is on course to capture 20% of the UK market for low voltage AC drives in 2005, according to Steve Ruddell, head of the company's UK drives and motors division. Ruddell, who took control of the drives business a year ago, to add to his responsibilities for motors, was charged at the time of his appointment with growing both businesses at the rate of 10% a year. Much of ABB's expansion in the AC drives market is due to its success in HVAC, where the company is making great strides with a tailor-made product for this industry and a newly established network of distributors.
Together with smaller increases in other market segments, this has led to a 67% increase in factory output of drives up to 110kW over the past year.
In the motors market, ABB is selling on a quality message, highlighting to customers that high quality motors cost far less than their low cost counterparts over the course of the life cycle.
The strategy here is not to become drawn into a price war: 'The struggle for market share going on in the UK LV motors market right now has brought price levels that are unsustainable,' Ruddell says.
Ruddell believes the current price war in the motors market will backfire and that the losers will be end users who opted for cheap motors which will ultimately prove to be an expensive choice.
The increasing prices of copper and steel mean that some manufacturers selling motors at rock bottom prices are barely covering their production costs.
'If a motor manufacturer goes under because it has been selling too cheaply, its OEM customers are faced with increased costs,' says Ruddell.
'They will not be able to get motors elsewhere for the same price and so will only be able to fulfill their outstanding orders at a loss'.
'What end-users must realise is that lower quality motors will end up costing them money - in wasted energy, in downtime and the cost of replacement when those cheap motors fail.' ABB is also trying to spread the energy-saving benefits of efficient motors and drives by telling financial directors of the advantages they can bring.
'Financial Directors are often reluctant to fund energy saving schemes, yet with the cost of electricity climbing by as much as 30% a year, cutting the energy bill is becoming a highly profitable option.' Ruddell believes there is still much scope for growth in the drives market, with many potential customers still to be converted to the major benefits that variable speed drives and energy efficient motors can being to a business. Request free introductory details about products from ABB Automation Technologies (Drives and Motors)....
# posted by Medical Information : 6:22 AM
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